Daniella Koren is the founder and CEO of Arches Technology. Leading Arches for two decades, Daniella has overseen the company as it partnered with more than 50 of the leading pharmaceutical, biotech, and healthcare provider organizations. Her passion for education, direct response, technology & analytics have been the basis for her vision for the software products developed by Arches Technology. In her spare time, she’s either mentoring young entrepreneurs, dancing, or chatting with her kids about their startups.