Without A Contact Strategy, Your Campaigns Are Outdated
I’m sure that you can tell when you’re getting promotional emails from a company…
Why a multi-channel healthcare marketing strategy matters and how to execute it
I am visual. When creating a multi-channel healthcare marketing campaign strategy, I need to…
Don’t Worry About “Pretty” Campaign Maps — Give Your Process a Makeover Instead.
When strategists conceive a MCM (multi-channel marketing) campaign, they have probably spoken several times…
What Is Responsive Relationship Marketing?
Over the last couple of years, responsive design has become the new trend to…
How The Internet Of Things Is Changing The Future Of Healthcare CRM Strategy
Customer relationship management (CRM) is here to stay and is at the heart of…
The ABCs Of A/B Testing In Healthcare Marketing
Medical research relies on tests with reproducible results, and the same maxim applies to…
Why Relevance And Responsiveness Boosts ROI
Customer Relationship Management (CRM) can be a nebulous term, referring“to practices, strategies and technologies that…
Business Rules That Drive Effective Healthcare Drip Campaigns
Every action has a reaction in both physics and effective marketing plans, and modern…
4 Best Practices For Healthcare Email Drip Campaigns
What is a drip campaign? A drip campaign is a series of communications that…